What’s The Best Video Format for YouTube?

YouTube has really taken off over the years. You can create a full-fledged business just from YouTube. Many channels are bringing in seven-figure incomes just from ad revenue and brand sponsorships through YouTube.

If you are just starting, you need to give yourself the best chance to be successful on YouTube.

This means using the best video format for YouTube, using the right tools and also knowing the algorithm from the inside out.

This article will be a complete guide for exactly that. We will take a deep dive into the most compatible video formats, easy-to-use tools, and more. So, let’s jump right in. 

Best Video Format for YouTube 

YouTube supports a lot of video formats to ensure everyone can upload great videos and watch them as well. We are not going to list down each video supported video format as there are many.

Here are some of the formats the video streaming giant supports. YouTube supports MPEG4, MP4, ProRes, FLV, WMV, AVI, HEVC, and more.

Having said that, YouTube has official recommendations on the video format that is best for it. Ideally, you want to upload videos in the MP4 format.

Your video codec should be H.264 with AAC-LC audio codec. A codec is what actually compresses and decompresses the video or digital data stream. 

Using MP4 with H.246 and AAC-LC codecs ensures the best video quality by keeping the overall size of the video manageable. The YouTube upload limit is 12 hours of video with a maximum size of 128GB. 

As for the other details, for example, keep the aspect ratio 16:9 to ensure maximum compatibility.

Although many widescreen ratios are getting more popular, 16:9 is still the best default option to start with for creators.

Another popular read: Best Microphone for YouTube

MPEG4 vs MP4 vs MOV: What You Need to Know 

If you are just starting in the YouTube journey, you might face quite a lot of confusion with differentiating between MPEG4 and MP4. While on the surface they may look very similar, there are some differences.

Let us break down what they are. We have a MPEG4 vs MP4 segment and also a MP4 vs MOV segment.

Right off the bat, let us clear something. YouTube supports all three of these formats. However, as we outlined before, MP4 is the best way to go. 

MPEG4 vs MP4

Let us start with the basics. The most common misconception is MP4 is just the abbreviation for MPEG4. However, there are fundamental differences between them as well. MPEG4 is a video codec while MP4 is a container.

A video codec is what is used to compress and decompress videos so that it can be played on different devices or via different video players. 

A container, on the other hand, is what stores the video codec. It not only stores the video codec but also the audio information, title, subtitles, etc.

MPEG4 has many different parts and evolved over the years. You have MPEG4 part-10, MPEG4 Part-14, and more. 

When someone says MP4, it is specifically referred to MPEG4-14 and one of the other parts. This is because files that use MPEG4 Part-14 have the file extension MP4.  

There are subtle differences in the use cases as well. While MP4 is mostly used in video streaming nowadays, MPEG4, on the other hand, is used in internet broadcasting, video chat, etc.

MPEG4 had its origins from MOV, which brings us to the MP4 vs MOV discussion.

MP4 vs MOV

The main differences you need to know about MOV vs MP4 is that MOV is a proprietary Apple standard. You know how the Cupertino tech giants are – they love their proprietary standards. 

The MP4 in an international format. If you are playing videos on a MAC, both MP4 and MOV videos will run fine.

However, outside the Mac environment, you will need to convert MOV to MP4 files to be able to play. There are advantages and disadvantages to both. But those are really not related to our topic here.

What does this mean for YouTube?

As we said, YouTube supports both MOV and MP4 files. In fact, most streaming services, including Vimeo, supports both MOV and MP4.

However, MP4 files are smaller in size. So, that is something to think about. Also, that is the recommended video format for YouTube as well.

Making Great YouTube Videos with Great Tools 

Now that you know what format you should use and the differences between some of the codecs and formats, you can actually start creating content. 

But what tools should you use? This section will give you a complete guide on the two best video making tools for doodle and animated videos – two very popular video styles on YouTube.

There are two tools you can use to start making great YouTube videos right away.

With video makers like Toonly and Doodly, you can easily make super fun and engaging explainer videos for either marketing or just telling stories. 

Let’s be honest, no matter how much you dabble on the technical side of things, like the best video format for YouTube or the best resolution for your videos, if your videos are not fun to watch, it is not going to go anywhere. 

Toonly and Doodly help you create fun videos to watch. The best part about them is they are incredibly easy to use. Let’s take a deep dive into both of these, starting with Toonly first.

1. Toonly - The Best Animation Explainer Video Maker


If you are thinking of creating a YouTube channel with educational content or just using it for marketing, Toonly is one of the most effective video markers you can use. 

It is super easy to use and has a ton of templates to make exactly the kind of videos you want.

There are quite a few advantages of using a tool like Toonly. First and foremost, it makes your videos much more engaging and fun to watch. 

It is basically a way to create animations for YouTube. Not just for YouTube, you can make content for different platforms as well, which makes Toonly videos highly shareable.

Let’s check out Toonly’s features.

Toonly Features

Toonly is packed with features. Perhaps the one you will appreciate the most is just how easy it is to use. 

1. Super Easy to Use

Toonly Features

Making animated videos with Toonly does not require you to master complicated software or know professional art.

You can use the tools Toonly gives you to create professional-looking (and fun to watch) animated videos quickly and easily.  

In the case you do get stuck with the tool, there is a large library of tutorial videos you can watch to find a solution. This brings us to the second feature of Toonly – the tutorials.

Plus, Toonly can be used on multiple computers too!

2. Easy to Follow Tutorials

Learning animations can take a long time and technical skills. That is not the case with Toonly. There are high-quality tutorials for Toonly which you can make use of to get started right away. 

3. Lots of Assets

Toonly has a host of assets. You can use many images from the tool to create professional videos. This goes to show that just because a tool is intuitive and easy to use, it doesn’t have to be limiting. The images are unique and very high quality. 

4. One License for All Devices

Toonly Multiple Computers

You do not need to buy a license for different devices individually. It is a one-time purchase and you are all set.

You use the tool on any of your devices without any problems. That is great for saving you money. It is not something we can say for other tools out there.

5. High-Quality Export

Once you are done creating your video, you can export the video in high quality and upload it to your channel on YouTube or use it on any other social media site.

One thing to note though, Toonly does not have autosave. So, you still need to save manually. But that is just a small gripe and should not be much of a bother. 

All in all, Toonly is one of the best ways you can get started making videos for your YouTube channel. You can create instant engagement by making fun to watch animated videos be it explainers, tutorials, marketing materials, or storytelling. 

Your audience will love watching the videos just as much as you would love to make them.

2. Doodly – Taking Doodle Videos Up a Notch 


Doodly is for doodle videos what Toonly is for animated videos. You can use both types of videos in the same way.

It is just a difference in style. Before we start taking a look at Doodly’s features though, know what Doodly needs an internet connection to work. 

Toonly, on the other hand, can be used offline.

Using Doodly for this reason can be somewhat of a hassle if you are traveling and do not have a reliable internet connection. Either way, when you do get to use Doodly, the experience is simply joyous.

There are a ton of customization options and features that, just like Toonly, is super easy to use. 

Doodly Features

Doodly is the best doodle video maker for its ease of use and the myriad of features it has. Here are some highlighting features of Doodly. 

1. Customizability 

Doodly has loads of customizability as we mentioned before. It is not just minor customizations here and there.

These are meaningful customizations that can make your videos come out differently.

For example, you have different hand options that draw on the videos and even different board options too.

Since the doodles you make with this have a draw path to make them look more natural, you can even choose the draw paths as well. 

You can even add your own voice over if you want to give the videos a personal touch. This should make your videos feel more personal and give character to your finished video. 

2. Great Selection of Pre-made Doodles and Assets

Doodly Hands

Doodly already has a large library of pre-made doodles ready for you to use. There is quite a lot here. So, you can be sure that whatever story you need to tell you can make a great looking video using Doodly. 

The list goes on and on. There are 200 or so different characters and each has over 15 different poses. They are all high quality and look professionally drawn too. 

The images are black and white. You can get colored images as well, but you have to pay for the pack. If you ask us, how much more fun colored images can make a video look, it is definitely worth the price. 

Apart from these, there is a rich collection of props, photos, and even soundtracks. 

3. Easy to Use

Doodly Easy To Use

Yep, just like Toonly, we love how easily Doodly can be used. The video editing mode is intuitive and you can do some pretty cool things.

You can delete scenes from the timeline, duplicate, and more.  

The overall interface is intuitive and beginner-friendly. If you are experienced, the available features will also not make you feel limited with how easy it is to use.

You can share the video on many social platforms like Facebook, Instagram, and of course, YouTube.

A video making tool is only as good as the features it offers. After our testing, we can confidently say Toonly and Doodly are some of the best feature-packed video tools you can use, especially when you are new to YouTube.

With the ease of use and the tons of features it offers, the value here is hard to beat.


If you are the creative type or have a passion for making videos or want to leverage YouTube’s large audience for marketing, there is no better time to get started. 

You now know the best video format for YouTube and also what tools to use. So, what are you waiting for?

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